Oatly
department of distraction services 2020
Upon request from Oatly
During the pandemic of Covid-19, Oatly changed their creative department from "Oatly department of mind control" to "Oatly department of distraction services" in order to help people with distractions during lockdown and social distancing.
Oatly reached out to us and asked us to create three videos, based on the Swedish championship winner title of Saga Rickmer - but providing creative freedom to do whatever we wanted.
With the tonality and humour of Oatly we created three documentary style recipe videos.
FILM 1
Epic champion survival porridge no.1 -
a possibly surprising savoury delight
&
Epic champion survival porridge no.2 -
a sweet disposition with the taste of exotic and local forests
FILM 2
Epic champion survival porridge no.3 -
a celebratory chocolate birthday cake porridge
FILM 3
Tomato pasta soup porridge, or:
Actual survival hack - to the last oat
Creative concept (collaborative)
Copywriting (collaborative)
Filming, edit (collaborative)