Alina Hedenström
Creative (&) copywriter
alina.hedenstrom@hyperisland.se
about me
I'm a creative copywriter aiming to capture and create emotions –
via text, video, experience or a combination of it all.
I want to reach the minds and hearts of the recipients.
I believe communication is everything,
and everything needs good storytelling, strategy and adaptation to reach the target audience.
I always have strategy in mind – behind every word, sentence and structure.
"Information is giving out; communication is getting through."
- Sydney J. Harris
I’m native Swedish, but I'm as proficient – and have worked as much – in English,
and I’m the grammar nerd who won't let go of a text until it's correctly written.
I believe in teamwork just as much as freedom under individual responsibility.
I'll happily work with problem solving to reach a good result,
and if there’s something I don’t know, I learn what I need in order to create what I want.
I’m a Digital Media Creative graduate from Hyper Island.
I know Hyper methodology and tools,
including process design and facilitation for team development to create effective teams.
What I do
Creative
Copywriting
(English and Swedish – thorough, detail oriented, grammatically correct)
Translations & transcreation Swedish/English
Copy optimisation & correction
Concept development
Content creation
Subtitling
UX writing
Project management
Facilitation, leadership & team development
Adobe Premiere Pro, After Effects, Photoshop, Audition, MarvelApp etc
Background
Studies
Hyper Island
- Digital Media Creative (DMC) (2 year program)
- Storytelling in a digital age (online)
Co-Lead leadership development program
Rhetorics
Media science
Animal healthcare, genetics, planetary environment
Health & nutrition (nutrition, physiology)
Pharmacology & neuroscience
Work
Fashion modelling (full-time profession 2009-2016), acting.
Freelance copywriter and creative.
Examples of brands and agencies I’ve worked with:
Oatly, Kosta Boda, POND Design, Odd Molly, BRUCE, Huel, Nissan,
HVNT, Hunkydory, Drop of Mindfulness, WIZZ air, YogaGirl, ACO, SEBx
Do you copy?
Moodboard
If I were to describe myself in images, this would be it.
This is what inspires me,
what I strive for,
what I look like.
Ambitious.
Positive.
Curious.
Adventurous.
Problem-solver.
Creative & academic.
Chill and open-minded.
Independent (and team player).
Head in the clouds, feet on the ground.
Not afraid to get my hands dirty for a good result.