BRUCE BLACK 
the shitty social media campaign
Social media campaign for the relaunch of BRUCE BLACK (premium membership of BRUCE).

With the statement “We don’t do ads” the campaign focused on badly made content, explaining that BRUCE had more important things to do – such as creating the best training membership in the world.

"To be honest ads aren't really our thing, but our new interns said we should create some cool stuff for the relaunch of BRUCE BLACK. So here you go: a dino and a man with a stick. Now that everyone's happy we can get back to our real mission again.
PS. No prehistoric animals were harmed during this zero budget minimal effort video production."

"We don't do ads. We do freedom.
In Sweden we have this thing called freedom of speech, and some studios told us they need more cash to maintain their standards. We want to keep them in our team, so we listened. That's why we're making BRUCE even better by adding BLACK: the solution making it possible for all studios to stay with us long term while keeping their high level - and for even more new studios to join the fun."

"We still don't do ads – but here's a couple of dawgs working together, just as we work with our studios and members to create the best membership for everyone. Because we believe we're stronger together, and that's how we work to make BRUCE the best we can be."

"We don't really do ads, because to be honest that takes a lot of time and costs a shitload of money. We rather spend out time on building a better product and money on paying the studios what they need. Some studios have higher costs to keep their standard, and we want BRUCE to be a sustainable long term choice. That's why we're making BRUCE even better – by adding BLACK."

"This isn't an ad that we've put much effort into. In fact, it's not an ad at all. Just a random video celebrating all the new studios that are able to join BRUCE now thanks to the BLACK membership. Welcome to the BRUCE gang newbies!"

Concept creation (collaborative)
Animations (collaborative)
Copywriting (collaborative)
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